iTunes instant gratification allows you to select one or more tracks from a pre-order release to be available to download instantly, before the general release date.
During the pre-order period, fans will be able to download the specified track(s) instantly individually, or get them automatically if they pre-order the whole release.
The instant gratifications tracks are not free, they’re just purchasable before the official release date.
A general rule is that a maximum of 50% of the tracks on a release can be designated as Instant Gratification.
Instant gratification tracks are a good way to encourage your fans to purchase the full album.
If you want to set up a instant gratification for your release please contact us.